Your theme song could be making you less creative. Contrary to popular belief, behavioral scientists have discovered background music or noise rarely results in the most powerful forms of creativity. The central issue is whether our brain working memory gets overloaded in connecting two, disparate areas for an “Aha” moment. Indeed, it seems the best scenario is zero noise, however, there are exceptions. To determine what you need, take a look. But beforehand, ask yourself these questions: Do I need background noise? If so, how loud should it be? Should it be a familiar tune? Your innovative powers could depend on the answers!